🚀 BEAUTIFUL VISUALS. POWERFUL STORY.
Testimonial Videos
Highlight a current or past clients experience with your business to build credibility, social proof, and strategically address any fears or concerns a potential client might have with customer testimonial videos.
LET YOUR CUSTOMERS DO THE TALKING
Show the real-world results of your product/service.
It can be difficult to convince new customers that what you offer can impact them positively. Customer testimonials are one of the most effective ways of proving that your product or service is worth your customers' time, money and energy.
YOUR STORY DESERVES TO BE TOLD
Build trust and credibility with potential clients.
Reviews can make or break your company. As of 2023, a staggering 82% of consumers look for online reviews before purchasing from local businesses. Reviews are vital to any business, and video is a far more effective tool than text alone.
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If your prospects are on the fence about buying your product or service, video can help sway their decision to purchase from you instead of your competitors.
The tricky part is, they might not want to hear from you (yet), as it lacks some credibility in the initial buying stages. Instead, they want to hear from other people just like them.
Think of it this way. If you were in the market for a dentist, which statement would you be more convinced by?
1) "We're the best dentists in Toronto!"
or..
2) "John completely changed my life. For the first time in my life, I have full straight, sparkling white teeth and all my friends are asking me what I did."
By creating customer testimonials, you will have to do less work attracting, convincing and converting your target market in the future. Not only that, but you'll attract more people who might not have known that your solution existed in the first place.
Convince prospects who are on the fence
Motivate new customers to do business with you
Help narrow down and identify your target market
Attract more of your ideal clients/customers
Create powerful content for viral sharing
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Ideally, you want to show this video to any prospect who is looking to do business with you. If you have multiple customer personas', we can also create multiple testimonials that touch on different pain points.
For instance, if you're a gym, you might want to target busy moms and college athletes differently, as their motivations are different.
For mom's, you can share a story of how the gym can give more energy, as well as a vibrant and youthful appearance.
For athletes, you might highlight key equipment, training facilities or personal training programs.
Together, we can help nail down who your target market is, what their challenges are and how to reach them effectively.
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There are a number of places this type of video can work effectively, including:
Embed it on your website, email and social media
Implement it on your Google My Business page
Use it in the sales-cycle to close more sales
Use it in Facebook, LinkedIn or Instagram ads
Generate shareable content for your social media
📖 Share Your Story
You’ve told your story hundreds of times. Now let’s capture it right once so it can be told forever.
🙌 Gain Loyal Fans
Turn even more customers into your biggest advocates. Connect with them in a deep and meaningful way.
🧰 Sales Tool
Real customer testimonials are one of the most effective sales & marketing assets. Let’s capture it and share it at scale.
✨ Movie Magic
Showcase the aspects that make your brand unique using beautiful images, b-roll, music, interviews & more.
SOME OF OUR RECENT CUSTOMER TESTIMONIAL VIDEO EXAMPLES
Testimonial Video Examples
★★★★★
Steve did a video for my clothing brand, it brought such a new perspective to my brand and opened me up to a new audience. Looking forward to working with him again.
Marina Vitoria
Founder & Designer, Inward Clothing
FILM ONCE, USE EVERYWHERE
Common Uses for Testimonial Videos
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We want to ensure you can get the most out of your videos. Here are just a few more ways you can utilize video testimonials to see even better results in your business.
Improve your sales & marketing
Create powerful, shareable content
Build trust, empathy and credibility
Attract your ideal clients
Create powerful & effective social ads
Showcase powerful before/after examples
Reinforce your brand values & beliefs
Build a stronger bond with your audience
FUEL ON YOUR CONVERSION FIRE
Boost your conversion rate up to 80%
Research has shown that including video on a website or landing page can improve conversion rates by up to 80%, as videos can capture the attention of viewers and convey information in a more engaging and memorable way than text alone.
CUSTOM TAILORED FOR YOUR NEEDS
Testimonial Video Packages
Our custom-tailored video packages offer a powerful and cost-effective way to create engaging testimonial videos that can drive business growth.
📍 100% on-location
We pride ourselves on shooting our customer testimonial videos on-location, creating an authentic and immersive experience for viewers.
🎨 On-Brand Design
Our team ensures that every testimonial video we create aligns with our clients' brand identity, values, and messaging.
🔍 Strategy Focused
Our approach to video testimonials is strategy-focused, ensuring that each video we create aligns with our clients' marketing and business objectives.
✅ Accessible Pricing
We offer accessible and scalable pricing and testimonial video packages that can be tailored to fit the unique needs and budget of any business.
📈 Scaleable packages that suit your needs.
Multiple sizes (Posts, stories. etc.)
Half-day of on-location shooting
Pro-level Lighting & Audio
Scripting & storyboarding support
Music & Graphics fully licensed
Marketing strategy sessions
Trusted by brands like…
YOU HAVE QUESTIONS, AND WE HAVE ANSWERS.
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
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Because we are more than just a video production company; we seek to solve you’re problems using videos. How? By first gathering all the information from our discovery call, researching, and creating a video strategy. And then producing highly effective, direct-to-consumer videos with a unique business-first approach that entertains, inspires, and drives your audience to action.
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As a Toronto-based video production company, we produce virtually any type of video that you can imagine. We work with a diverse range of industries in both B2B and B2C, which means we create an equally diverse assortment of videos. These include documentary videos, brand message videos, corporate videos, explainer videos, social media content, product videos, testimonial videos, recruitment & training videos, commercials, paid and social ads, on-boarding videos, and drone videos.
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Our biggest goal is to create insanely valuable video assets for our clients, with a continuous, long-lasting return on investment. We can scale projects up or down depending on what is going to be the best fit for your business. Pitching things you don't need isn't cool, and we're not about it.
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Short answer: no.
There should be no “hidden costs” that arise throughout your project that you are unaware of. There may be occasions where charges can be added for extra features or changes to your project but they would have to be agreed with yourself first. For example, if after we finish shooting a testimonial video you decide you would also like to chop up footage to create some ads as well, you may incur a charge because there would be additional editing required. But this would be a conversation rather than an obligation.
Under no circumstances should your final invoice be higher than what you agreed to in the initial stages of the project without any warning.
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This depends on the type of job. For simple talking head interviews or testimonials we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.
However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.
For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.
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As a starting point we’ll arrange a call or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
As for being on camera, you’re free to be as involved as you like. We will never force you in front of the camera if you’re not comfortable doing it.
A recap and testimonial video of Bizcon Hamilton 2023, a business networking event held in Toronto and the GTA. BizCon is Canada’s premier business-to-business tradeshow, conference and networking event.
Bizcon needed a local corporate video production company in Toronto to come and capture the ambiance of the event as well as some recorded testimonial reviews from attendees and exhibitors
A recap and testimonial video of Bizcon Hamilton 2023, a business networking event held in Toronto and the GTA. BizCon is Canada’s premier business-to-business tradeshow, conference and networking event.
Bizcon needed a local corporate video production company in Toronto to come and capture the ambiance of the event as well as some recorded testimonial reviews from attendees and exhibitors